Chang’an Twelve Hours Theme Street Xi’an Travel Guide
1. A Global Sensation: Experience the Tang Dynasty at Chang’an Twelve Hours Theme Street in Xi’an
In Xi’an, there is one place that has captivated visitors from around the world — Chang’an Twelve Hours Theme Street.
As China’s first fully immersive Tang Dynasty cultural street, it is inspired by a popular historical drama IP and recreates the urban layout, architectural details, and vibrant street life of Chang’an at its peak — all built at a 1:1 scale. Since opening, it has quickly gone viral both in China and internationally.
Today, it has become a must-visit cultural landmark for global travelers to China. The attraction has welcomed over 6.8 million visitors and generated more than 40 billion online impressions. Over 30,000 international tourists — including diplomats, global influencers, and foreign journalists — have traveled here specifically for the experience.
On platforms like TikTok and YouTube, the hashtag #ChangAnTwelveHours has surpassed 100 million views. Videos of international visitors dressed in Tang-style clothing, composing poetry with NPCs, and exploring ancient-style markets have gone viral, making “immersive Tang Dynasty travel” one of the hottest global travel trends.
The project also won the 2025 Global Tourism Innovation Contribution Award, standing out among thousands of entries worldwide. It is the only tourism project in Shaanxi Province to receive this honor, with a Portuguese scholar praising it as “the best way to begin a journey in Shaanxi.”
2. Chang’an Twelve Hours Theme Street Visitor Guide
📍 Basic Information
- Address: No. 9 Yannan 1st Road, Qujiang New District, Xi’an (Manti Plaza, east of Great Tang Ever Bright City)
- Opening Hours: 10:00 AM – 10:00 PM (Last entry at 9:00 PM; allow 3–4 hours for a full experience)
🚇 How to Get to Chang’an Twelve Hours Theme Street
- Metro (Best option):
Take Line 4 to Datang Furongyuan Station Exit A (Northwest), then walk about 5 minutes (500m).
Or take Line 3 to Dayanta Station Exit C, about a 1.1 km walk. - Bus: Routes 44, 609, 146 to “Yanta South Road & Yannan 1st Road,” then walk 200 meters.
- Driving: Navigate to “Manti Plaza Underground Parking.” Parking can be limited during peak seasons — public transport is recommended.
🎫 Tickets for Chang’an Twelve Hours Theme Street
- Ticket Prices (2026 latest):
- Adults: 68 RMB
- Youth (1.2m–18 years) & full-time college students: 38 RMB
- Children under 1.2m: Free (must be accompanied by an adult)
- Where to Buy Tickets:
- Online (recommended): Official WeChat account, “You Shaanxi” mini program, or platforms like Ctrip/Meituan — book 3–5 days in advance, especially during holidays.
- On-site: Ticket center near the east side of the South Gate (queues can be long in peak season).
- For International Visitors:
Passport ticket purchase is supported. The site offers POS machines for international cards and bilingual (Chinese-English) guides, making payment and navigation easy.
✨ Top Experiences at Chang’an Twelve Hours Theme Street
1. Hanfu Costume Experience (Essential!)
- Numerous rental shops are available inside and outside the area.
Average cost: 100–150 RMB/day (including styling and makeup). - Choose from authentic Tang styles like high-waisted ruqun and round-collar robes.
Tips:
- Opt for rich Tang colors like wine red, bright yellow, or dark green for better photos.
- Avoid light colors.
- Visit early on weekdays for no waiting; on weekends, arrive before 9:30 AM.
2. Must-See Shows at Chang’an Twelve Hours Theme Street
- “Nishang Yuyi Dance”: 3:00 PM & 7:00 PM
A blend of holographic projection and classical dance recreating Tang court elegance. Arrive 30 minutes early. - “The Blissful Banquet”: 8:00 PM
The grand finale show with stunning lighting and stage design — a must-see. - “Bring in the Wine” (Jiang Jin Jiu):
Interactive performance at Taibai Tavern — recite poetry with “Li Bai” and win small gifts. - “Tang Never Sleeps”:
An immersive role-playing mystery experience (extra ticket required).
3. Interactive Highlights (Step Into the Story Instantly)
- NPC Encounters:
Meet historical figures like Li Bai, Wang Wei, and Di Renjie. Engage with them to unlock hidden quests. - Photo Spots:
Jing’an Department sand table (film set replica), Hu’e Xianghui Tower, lantern walls, and Chang’an Blessing Street. - Tang Food Experience:
Head to the basement level for dishes like mutton soup, sesame cakes, and lychee jelly — about 40 RMB per person.
Tips for Visiting Chang’an Twelve Hours Theme Street
- Visit during off-peak hours:
Weekdays 10:00 AM–2:00 PM are least crowded.
Weekends: enter after 2 PM to enjoy both daytime and night views. - Don’t wear modern clothes:
Regular outfits break immersion — Hanfu is key. - Plan meals wisely:
Food inside can be pricey. Walk 10 minutes to Great Tang Ever Bright City for cheaper local food (~30 RMB per person). - Signal & battery:
Internet may be unstable during peak times — download offline guides and bring a power bank.
3. 3-Hour Itinerary for Chang’an Twelve Hours Theme Street
10:00–10:30 | Entry & Costume
Enter via South Gate, grab a guide map, and change into Hanfu.
10:30–12:00 | Ground Floor Exploration
Visit key landmarks and interact with NPCs to unlock hidden storylines.
12:00–13:00 | Show + Lunch
Watch “Nishang Yuyi Dance” and enjoy a quick Tang-style meal.
13:00–14:30 | Market & Crafts
Explore the Tang-style market and try traditional handicrafts like embroidery and wood carving.
19:00–20:30 | Night Shows & Stroll
Watch evening performances and enjoy the lantern-lit night scenery.
4. Beyond the Tang Dynasty: Discover More of Xi’an
The Chang’an Twelve Hours Theme Street brings the grandeur of the Tang Dynasty to life — from imperial elegance to everyday street culture. It’s no wonder visitors from around the world are fascinated by it.
But Xi’an offers much more. You can visit the world-famous Terracotta Army, one of the Eight Wonders of the World, to witness thousands of ancient clay warriors. Explore the Shaanxi History Museum, known as the “treasure house of Chinese civilization.” Cycle along the Xi’an City Wall for stunning night views. Or experience dazzling performances at Great Tang Ever Bright City.
From the power of the Qin and Han dynasties to the brilliance of the Tang era, Xi’an blends history with modern immersive experiences. This city offers not only deep cultural heritage but also vibrant everyday life — and an open, welcoming spirit to the world.
